Men with dry and/or mature skin require added hydration without residual oil or heaviness. Not surprisingly, the most naturally moisturizing botanicals are found across the desert landscape
STEP 1 - WASH
Men with dry and/or mature skin require added hydration without residual oil or heaviness. Not surprisingly, the most naturally moisturizing botanicals are found across the desert landscape. Cactus prevents epidermal moisture loss while Yucca gently cleanses the skin. Calendula is blended into a silky cleansing concentrate that effectively removes dirt and debris without stripping the skin of essential oils. Sage and Desert Chaparral reduce inflammation and heal stressed, thirsty skin.
Note: Ginger is a natural ingredient which stimulates cellular oxygenation. You will note a slight tingling/heating effect which may cause slight redness up to 15 minutes. This is the intended effect and should be considered normal. Your skin is not being burned. The heat will slowly dissipate leaving a noticeably vibrant healthy complexion.
Yucca - Mild cleansing properties, anti-inflammatory.
Stoneroot - Antibacterial, anti-inflammatory, skin repair.
Sage - Astringent, cleanser, anti-inflammatory.
Cactus - Improves moisture retention at the deepest epidermal layers and immediately softens the skin.
While showering, squeeze a quarter size amount in your hand and rub over the face and neck. For best results use an Organic Male micro fiber cleansing cloth or OM4 soft bristle brush to completely remove debris and prevent ingrown hairs. Thoroughly rinse after 60 seconds. Wash face in the shower, especially, before manual shaving to soften the beard. Cleanse in the morning before shaving and optimally, at night before retiring.
(Visit www.om4men.com to learn more)
Organic Male OM4 is the first complete skin type and condition-specific men’s line to launch in the US. The OM4 brand mantra: 4 products, 4 steps, 4 minutes, 4 men. Color coded by skin type with each step numbered. OM4 is fast, easy and effective.
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